“Organic Cactus SeedOil – OriginTunisia” is the name of the program for the valorization of Tunisian organic cactus oil. Supported by the PAMPAT / UNIDO on behalf of the Ministry of Agriculture, Water Resources and Fisheries. This program puts forward an entire sector but is particularly focused on a product that Tunisia wants to make spearhead of its new cosmetics. This product has the wind in its sails. It is the heart of great ambition. By Amel DJAIT
Tunisia is one of the countries in the world where the areas dedicated to the cultivation of prickly pear trees are the most important. Not less than 5731 ha are worked by more than 800 farmers.
But it is from the fruit that the oil is extracted. To extract a single liter of prickly pear oil, it takes about a ton of figs. The extraction is carried out mechanically by cold pressure and without any solvent. It takes 30 pounds of seeds to get a liter of oil. Each seed contains more than 5% pure oil. The liter of oil costs about 1000 euros on the world market and 1800 Dt on the local market.
Sensing the rising wave of this product for about 5 years, Tunisia takes the opportunity to fly and puts everything in action to position itself on the global market of organic cosmetics tour especially. Although the organic cosmetics sector has scarcely gained 2.3% market share in the global and international cosmetics market, the sector expects a 10% growth until 2019 according to the Kline Institute. The market has barely begun to make a segmentation between natural and organic cosmetics, certified cosmetics and natural cosmetics. The trend is clearly to the growth of organic and natural cosmetics sales. They register + 5% per year since 2011. (€ 460 million in 2016
Prodigious, the oil of Tunisian prickly pears with the exceptional virtues seduce where it passes. At the Biofach-Vivaness fair, which took place in Nuremberg between 15 and 18/02/2017, she will surely be talking about her at Beauty World in Dubai in the coming weeks. A broad marketing program is also planned for the 2017-2018 school year?
A precious oil
Organic Cactus SeedOil – Origin Tunisia “is therefore the brand of a product that is now revealed on the local market. The campaign has as ambassador the pretty and fresh Miss Kasserine Khawla Saad.
A major awareness campaign is launched to convince Tunisian consumers that they now have a precious, efficient and fashionable product at their fingertips. Antioxidant, anti-wrinkle, calming and moisturizing, the prickly pear oil is ideal in beauty treatments and massages. Well suited for thalassotherapy and spa treatments, this oil is an excellent support for the creation of beauty ceremonies in the various hotel and wellness structures of the country.
Tunisia, which has been focusing on organic farming for a number of years, has developed a strategy to support the barrel oil industry through a rigorous and ambitious action plan. Not only has it strengthened the skills of local players, but it has also made them aware of the potential of the market, the various options for transformations and innovations while telling a local product and perpetuating local know-how.
Conversion of a terroir
Through this project, it is the conversion of part of the Tunisian agricultural heritage that is at the heart of the process. This oil will undoubtedly be an axis of sustainable development, improving the working conditions of women in the rural and regional development.
By this valorization, it is the whole region of Kasserine and more specifically Zelfene that is targeted. The latter has everything to become one of the world capitals of the cactus oil priced organic and Bio Tourism.
The project accompanies 5 experienced operators and supports 6 young graduates who created their startup. We discover the Nakawa, Bioti, Nopal, Cosmépal brands … Besides the logo, the bios certifications, many promotional tools have been created. A website dedicated to the sector is also now available: www.organic-cactusoil.com
َAbonnez-vous
