From May 14th to 16th, 2017, Tunisian certified organic bark seed oil companies participated for the first time at Beauty World Dubai on a stand grouped under the logo “Organic Cactus Seed Oil – OriginTunisia”. At the beginning of 2017, the Directorate General of Organic Agriculture at the Ministry of Agriculture, Hydraulic Resources and Fisheries launched the “Organic Cactus Seed Oil – Origin Tunisia” promotion program, which aims to raise awareness Organic Prickly Pear seed oil both in the domestic market and in international markets. 11 cosmetic companies are participating in this national initiative, which is supported by the “Market Access Project for Agrifood and Terroir Products” (PAMPAT). PAMPAT is implemented by the United Nations Industrial Development Organization (UNIDO) with funding from the Swiss State Secretariat for Economic Affairs (SECO).
After a remarkable participation at the Vivaness organic cosmetics fair in Nuremberg (Germany) last February and Tunisia Spa in Tunis in April, the “Organic Cactus Seed Oil – Origin Tunisia” program continues and stops at Beauty World Dubai. . Four companies and a start-up created by a young graduate presented on a common stand this precious oil that is obtained from cold-pressed prickly pears. During the three days of the show, a large number of professional buyers were interested in this oil which is best known as a miracle anti-wrinkle product. According to researcher Nabiha Bouzouita of the Higher School of Food Industries of Tunis, the composition of fig seed oil of barbarism explains its extraordinary efficiency. In comparison with argan oil, prickly pear seed oil contains almost twice as much linoleic acid and 70% more vitamin E.
In order to optimize the visibility of this Tunisian participation, several promotional actions were implemented before and during the show, in particular the distribution of an electronic newsletter to all exhibitors and visitors registered on the show website to present the product as well as than Tunisian companies. Promotional signs were placed at the entrance of the exhibition hall. A video showcasing Tunisian companies was also broadcast on the various social networks of the show. On the stand “Organic Cactus Seed Oil – Origin Tunisia” in Dubai a professional beautician invited visitors to test live the benefits of innovative Tunisian products to base of organic fig oil.
The participation of cosmetics companies in Beauty world Dubai on a Tunisian national pavilion is a first. The national program “Organic Cactus SeedOil – OriginTunisia” is also the first institutional initiative grouped for the Tunisian cosmetics sector. The Tunisian delegation was honored by the visit of the Consul of Tunisia to the United Arab Emirates, which emphasized on the one hand the importance of the participation of Tunisian companies in this show which represents a real professional platform for access to international markets and on the added value of organic certification, which today constitutes a considerable asset for market access for cosmetics.
In Tunisia, organic prickly pear oil is an opportunity for rural development. In fact, the majority of prickly pear fields are found in the interior regions of Tunisia, where sandy soils and arid climate do not allow the intensive agricultural production of other products. The governorate of Kasserine with its 25 000 hectares is the region of Tunisia which has the largest areas planted with prickly pears.
Thus, a real awareness is taking place on the development potential of the “Organic Cactus Seed Oil – Origin Tunisia” market where a growing number of companies are involved in the production of this miracle product. certified organic which according to the experts will certainly talk about him over the next five years.
For further information: pampattunis@unido.org
Source:Press
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