The stand was baptized TUNISIA CRUISE DESTINATION and allowed the various Tunisian stakeholders and professionals in the cruise sector (port and tourism authorities, cruise terminal, travel agencies, shipping agents) to meet their counterparts and their current and potential customers to promote Tunisia as a cruise destination and attract more cruise passengers. It was also an opportunity to have a feed -back from the cruise lines on the assessment of their passengers to stop La Goulette and possible improvements to do to make it better.
Several working meetings were held in the booth with various leaders of different cruise company (MSC, Holland America Line, Norwegian Cruise Line, Aida Cruises, Saga Cruises, ROYAL CARIBBEAN, Carnival Copr).
The Tunisian representatives were listening to their customers shipowners who unanimously praised them for the unique infrastructure of the port of La Goulette. The latter considered that the port of La Goulette has several advantages (proximity to other Mediterranean ports, touched outside the EU, richness and diversity of the hinterland, port infrastructure in the International standard, large capacity, tariffs seasonal, …) that make the stop La Goulette a MUST SEE in the Mediterranean.
They all regret that the destination image is somewhat weakened by the political developments of the region and the country, but believe in a bright future of cruising in Tunisia in the democratic transition.
Some (MSC, AIDA, HAL, NCL) confirmed their stops in La Goulette for the years 2013, 2014 and even 2015 for NCL.
Others like RCCL still don’t have re-entering Tunisia in their programs account holding of the negative perception of the Tunisia destination among their passengers in their explained by political instability in the country and the region. AIDA CRUISES, leader of the German cruise market expressed satisfaction of its stops in Tunisia, and intends to continue to dock at La Goulette and even increase its traffic for years to come.
Norwegian Cruise Line, a renowned American shipowner ensures significant traffic in the Mediterranean and has never stopped in La Goulette, 3 stops scheduled for the end of 2013, 9 in 2014 and 6 in 2015. Recall that in 2012 the cruise port of la Goulette was 582,601 passengers on 227 and that for 2013 it expects about 600 000 passengers.
Communicated
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