The Agricultural Investment Promotion Agency (APIA) under the aegis of the Ministry of Agriculture, Hydraulic Resources and Fisheries and with the support of the Ministry of Industry and SMEs and the Ministry of Tourism and Crafts, organizes the first edition of the “Tunisian Contest of Terroir Products”. The competition aims to promote the brand image of the best typical products from different regions of Tunisia and aims to put into orbit channels, regions, producers, farmers, as well as Tunisian brands …

For this 1st Tunisian Local Produce Competition, more than 270 products belonging to 5 categories of processed agri-food products will be in the running: olive and olive oil, fruits and aromatic plants, honey and cheeses, vegetables and fishery products. These categories were established following a first national inventory of local products which identified 220 references in all 24 governorates of the country. The census mission covered traditional agri-food products rooted in the history of the different Tunisian regions.

The 1st Tunisian Contest of Terroir Products aims to promote the brand image and reputation of the best typical Tunisian products. It aims to encourage the improvement of quality and the increase of the added value of local products. The competition also aims to strengthen links between producers and consumers nationally and internationally.

The contest will be held at the Tunis Science City and unfolds on several events. Two days of product tasting will be held on November 29 and 30, 2017.

On December 8, 2017, the winners of the 1st Tunisian Contest for Terroir Products will be awarded medals (gold, silver and bronze) and prizes of excellence at the medal ceremony of the Competition chaired by the Ministers Agriculture and Industry. The same day will be held an international seminar dedicated to agritourism around local products. The public will be able to discover the products in contests and medalists during the competition of the contest (exhibition and sale) the weekend of December 9 and 10, 2017.

What is a local product?

Who supports this initiative?

This Tunisian Agri-Food Heritage Development Competition is set up by the Agricultural Investment Promotion Agency (APIA) under the Ministry of Agriculture, Hydraulic Resources and Fisheries. It is supported by the market access project for agri-food and local products (PAMPAT) financed by the State Secretariat for Economic Affairs of the Swiss Confederation (SECO) and implemented by the United Nations United Nations Industrial Development Organization (UNIDO). The course of the competition and its methodology are inspired by the experience of the Swiss Contest for Local Products, which is in its seventh edition.

The Tunisian Local Produce Competition, to be held every two years, is the result of collaboration between several public structures and institutions belonging to the Ministry of Agriculture, Hydraulic Resources and Fisheries, the Ministry of Industry and SMEs. , the Ministry of Tourism and Handicrafts and the Ministry of Higher Education and Scientific Research:

Tunis Science City

The Technical Center for Agro-Food (CTAA)

National Institute of Standardization and Industrial Property (INNORPI)

The General Directorate of Agricultural Production (DGPA)

The Directorate General of Organic Agriculture (DGAB)

The General Directorate of Agribusiness Industries (DGIA)

The Training Agency in Tourism Trades (AFMT)

The Group of Canned Food Industries (GICA)

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